What is a KPI?
The first place to start looking is the profit and loss statement. If there is one category that's making a big dent on either side of the P&L, then that's where to start. If you are in a business where salary is a large part of your expense budget, then productivity has to be one of your main KPI's. How to measure productivity can take a library to discuss, so I won't discuss that here, but see my post earlier this week for a quick start. One quick note; It's easy to get focused on one thing that is really important and not notice other things that start to affect the bottom line, so don't go overboard on any one KPI, or any one group that might only affect one side of the P&L. On the revenue side, you could have an infinite number of KPI's depending on the type of business that our are in, but one that is likely to affect many companies would be related to leads and lead conversion. Again, the idea here is to find what drives your business, then measure it and investigate ways to improve it.
If you've already identified the top KPI's in your business, then please share.